CC vs CLI Routes: Which Is Better for Call Centers and Resellers?

What are CC Routes?

CC (Country Code) routes route VoIP calls simply based on the destination country code. On these routes, Caller ID (CLI) delivery is not guaranteed — meaning the called party will not see your actual number, but instead a local number or "Unknown".

Advantages of CC Routes:

• Very cheap per-minute rates
• Ideal for high-volume traffic
• Can be scaled quickly

Disadvantages of CC Routes:

• No CLI delivery
• Answer rates can be lower (people don't pick up unknown numbers)
• Lower customer trust in call centers

What are CLI Routes?

CLI (Caller Line Identification) routes are premium routes where your actual Caller ID is delivered correctly to the called party. These routes sit on a carrier-level whitelist.

Advantages of CLI Routes:

• Verified Caller ID delivery
• 30-40% higher answer rates
• Professional business image
• Better customer trust

Disadvantages of CLI Routes:

• Slightly more expensive than CC routes
• Not available for all destinations

For Call Centers: CLI Is Better

If you do outbound calling and answer rate matters, there is no substitute for CLI routes. Research shows that:

• 68% of CLI calls are answered vs 42% of CC calls
• Customer satisfaction is 25% higher on CLI calls
• CSAT scores improve

Recommendation: Use CLI routes for call centers. The extra cost is quickly recovered through higher answer rates.

For Resellers: A Mixed Strategy Is Best

For resellers, a smart approach is:

• For high-value clients and call centers: CLI routes
• For bulk SMS-to-voice or low-priority traffic: CC routes

You can configure automatic routing based on traffic type in the HexaVoice dashboard.

Comparison Table

Conclusion

For call centers and professional resellers, CLI routes are clearly better. If budget is a constraint, use a mixed strategy — CLI for high-value clients, CC for the rest of your traffic.

On HexaVoice, you can manage both types of routes from a single dashboard.